Airfield

Challenge

To increase brand awareness for clothing brand AIRFIELD and reach a new target group of customers. The campaign would be directed at existing core customers, as well as a new generation of women. The goal was to select influencers that would stand for femininity, emancipation and luxury, to match AIRFIELD’s brand image. The company’s social media channels would also post new content created by the influencers.

Campaign Idea

Five fashion influencers, Mehrnaz from Haute Edition, Viktoria Rader from Viky & the Kid, Sarah Eichhorn from Josie Loves, Füsun from Short Stories & Skirts, Jackie Hide and Kate Glitter, produced coordinated content on their own channels as well as on AIRFIELD’s own social media. Each blogger also created an outfit based on a key piece from the AIRFIELD Collection.

Airfield_16_Füsun2

Count

The influencers shared their outfits on their blogs, Instagram and Facebook channels with corresponding links to AIRFIELD’s websites. Additionally, AIRFIELD used the created image material for its own social media channels, website and at the point of sale. As a result of the advertising campaign, the clothing brand saw an increase in sales.

1.264.300
Instagram
Follower

44.952
Instagram
Likes

1059
Instagram
Comments

12
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