Bobbi Brown

Challenge

Product awareness for the new “Nourishing Lip Colours” series by the already well-known and successful cosmetics brands BOBBI BROWN. The launch was intended to announce the new lipstick collection in Germany.

Campaign Idea

Three influencers were chosen to represent the new lipstick series by Bobbi Brown. An individual, yet target-group-tailored storytelling approach was requested from the three bloggers, to raise awareness of the new lipsticks in their very own, personal ways and to advertise them on their social media channels as well as on their blogs. Sarah from JOSIE LOVES presented a day-to-night look matching the Fashion Week, LENA TERLUTTER, who was pregnant at the time of the campaign, showed off a mum-look, whereas Merhnaz from HAUTE EDITION provided an inside look into her makeup routine.

Count

Especially the very personalised storytelling approaches, which were tailored to each individual blogger, led to a great campaign between influencers and brand, resulting in excitement on the side of the readers of the various blogs. Accordingly, Bobbi Brown benefited from the success of the stories and managed to establish the new lipstick series successfully on the German market.

102 k
Total Reach Blog

4.4 k
Instagram Likes

3
Blogposts

45
Blog Comments

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