Pandora ROSE – Launch Campaign

Challenge

To provide content and support for the launch of the new Pandora Rose Collection in Germany. The Danish company had expanded its jewellery range by offering an additional colour – rose – in addition to yellow gold and silver. COVER Communications was to select the faces for the campaign in consultation with the client.

Campaign Idea

Five key influencers became the faces for the campaign and chose their favourite pieces from the Pandora Rose Collection. Production of the content took place at an exclusive location outside Berlin during a professional shoot with photographer Lina Tesch.

Count

The PANDORA ROSE ambassadors, Caro Daur, Masha Sedgwick, Lena Terlutter, Ebba Zingmark and The L Fashion, promoted the new jewellery collection to their followers on their blogs and social media channels using the professionally created images.

1.264.300
Instagram
Follower

122.033
Instagram
Likes + Comments

5
Blog Posts

96
Blog comments

Transparency in the evaluation of the campaign is our number one priority. An exclusive report with additional data is guaranteed for each client.