Triaction by Triumph

Challenge

To launch a new sports bra design from the Triumph brand’s Triaction series. The campaign would feature the new Cardio bra as well as the Studio bra. During a Fitness Week event, the products were to be thoroughly tested, enabling influencers to create new advertising material on their channels and blogs.

Campaign Idea

The TRIACTION BLOGGER BOOTCAMP, organised by COVER Communications, took place at the well-known Stanglwirt Hotel under the slogan “Using Nature as a Gym”, in collaboration with four fitness bloggers LINDARELLA, JILICIOUS-JOURNEY, KAROLINSMOMENT and TRAINHARD-EATWELL. Supported by personal trainer Svjetlana Humbert, the bloggers tested the TRIACTION sports bras during various disciplines, including hiking, yoga and HIIT workouts.

Count

The Fitness Week campaign created breathtaking image material, thanks to the unique backdrop of Austria and the involvement of talented bloggers, photographers and trainers. Influencers used the images for their own social media channels with various hashtags to advertise the new Triaction products. They also encouraged their followers to become part of a ‘Team Triaction 2’ initiative in order to generate a wider reach.

366.800
Instagram
Follower

16
Instagram Features

38.205
Instagram
Likes + Comments

4
Blog Posts

5
Facebook Posts

~ 250
Instagram Stories

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