Viktor & Rolf – Flowerbomb Campaign

Challenge

Designer duo Viktor & Rolf launched the Flowerbomb fragrance onto the market 10 years ago. To mark the fragrance’s anniversary, they released a remake of the classic perfume, christened Flowerbomb Bloom. The goal was to promote the new, little-sister fragrance using well-known bloggers.

Campaign Idea

As the fragrance was released towards the end of November, it was promoted by several bloggers in their pre-Christmas blog posts and recommended as the ideal Christmas gift. The fragrance was also integrated in a Christmas get-ready-with-me.

Count

Bloggers Masha Sedgwick, Haute Edition, Lena Terlutter, Josie Loves, Styleshiver and irmasworld featured the Flowerbomb Bloom fragrance on their social media channels, as part of their autumn and winter posts. Individualised storytelling increased awareness of the new fragrance amongst the followers of each blogger.

6
Blog
Posts

~623.100
Instagram
Follower

13.553
Instagram
Likes

45
Blog
Comments

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