Campaign Idea
Using the hashtag #onlythebravestreet, eight male influencers in the fields of street art, skating, hip-hop/rap and street style, were supposed to present and prove their courage visually on their channels. The male influencers were invited to join the launch event in Paris where they have been inspired by dancers, rappers and artists. As a result, a mixture of storytelling, postings and exclusive video material had been created. An ideal target group interference could be reached by the selection of the different influencers as well as by the authentic and diverse content that had been produced.
