Diesel OTB Street Event Paris


Our task was to generate awareness for the launch of the new DIESEL men fragrance “Only The Brave Street”. The challenge was the composition of male influencers with different reaches generating diverse and creative content and great brandfit.

© samirnovotny for Diesel Fragrances

      © itsmebxbby for Diesel Fragrances


Campaign Idea

Using the hashtag #onlythebravestreet, eight male influencers in the fields of street art, skating, hip-hop/rap and street style, were supposed to present and prove their courage visually on their channels. The male influencers were invited to join the launch event in Paris where they have been inspired by dancers, rappers and artists. As a result, a mixture of storytelling, postings and exclusive video material had been created. An ideal target group interference could be reached by the selection of the different influencers as well as by the authentic and diverse content that had been produced.

  © aaronnight für Diesel Fragrances

© aaronnight für Diesel Fragrances


Through the selection of the different characters, authentic and diverse content was created. Thus, an ideal Target-group penetration could be reached.


Instagram Likes



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