Hotel Kempinski Berchtesgaden

Challenge

The goal of the campaign was to increase the popularity of and attention for the 5*-star-luxury-hotel in Berchtesgaden. As a sideeffect, content for their own social media channels had to be created.

Campaign Idea

A varied influencer setup, consisting of a mixture of outdoor, travel and lifestyle faces, was put together in order to meet the diverse goal settings. During a six-months period, two influencers travelled to the Berchtesgadener Land per month. During their stay, the influencers staged the Hotel Kempinski Berchtesgaden as well as activities around the hotel (e.g. Mercedes AMG Drive Experience), via videos, pictures and Instagram Stories. Vouchers and individual guides for activities and Instagram hotspots in the closer surroundings were provided for the influencers. Thereby, they could experiences the region by themselves.

Count

Through the multi-faced setup and under the hashtags #kempinskiberchtesgaden #purealpinelifestyle and #bavarianalps, the special at-home-feeling and the cosy atmosphere of the interior design as well as the unique setting in the heart of the Berchtesgadener Alps, were ideally pictured.

The content of the different directed influencers complemented the holistic travel-experience, in which the hotel as well as it’s surrounding have been staged ideally. Thus, diverse follower-target groups could be reached.

July – December 2018
Timing

12
Faces

> 1,5 Mio.
Follower on Instagram (in total)

> 125 k
Likes

Transparency in the evaluation of the campaign is our number one priority. An exclusive report with additional data is guaranteed for each client.