Triaction by Triumph

Challenge

To launch a new sports bra design from the Triumph brand’s Triaction series. The campaign would feature the new Cardio bra as well as the Studio bra. During a Fitness Week event, the products were to be thoroughly tested, enabling influencers to create new advertising material on their channels and blogs.

Campaign Idea

The TRIACTION BLOGGER BOOTCAMP, organised by COVER Communications, took place at the well-known Stanglwirt Hotel under the slogan “Using Nature as a Gym”, in collaboration with four fitness bloggers LINDARELLA, JILICIOUS-JOURNEY, KAROLINSMOMENT and TRAINHARD-EATWELL. Supported by personal trainer Svjetlana Humbert, the bloggers tested the TRIACTION sports bras during various disciplines, including hiking, yoga and HIIT workouts.

Count

The Fitness Week campaign created breathtaking image material, thanks to the unique backdrop of Austria and the involvement of talented bloggers, photographers and trainers. Influencers used the images for their own social media channels with various hashtags to advertise the new Triaction products. They also encouraged their followers to become part of a ‘Team Triaction 2’ initiative in order to generate a wider reach.

366.800
Instagram
Follower

16
Instagram Features

38.205
Instagram
Likes + Comments

4
Blog Posts

5
Facebook Posts

~ 250
Instagram Stories

Transparency in the evaluation of the campaign is our number one priority. A report with a range of customised data is guaranteed for each client.

Together we Triumph

Challenge

The aim of the campaign was to increase the brand awareness of Triumph as a sportsbrand and to create content for their own brandchannels. For that purpose, Karolin Pilz from Karolins Moment was chosen as the face for the German-speaking area, in order to continue last years successful started cooperation via an ambassadorship.

Campaign Idea

Under the campaign`s motto IT`S TIME TO COME TOGETHER, WORK TOGETHER, AND TRIUMPH TOGETHER“, Triumph brought 23 inspiring women from all over the world together in Malaga, to spread the empowerment thought of the Triaction series under the hashtag #togetherwetriumph. The first step of the international campaign was the content production for Triumph worldwide. Therefore, image material and infomercials have been shooted together with the ambassadors and a new, innovative and unique workout has been created. The produced content was later published on the social media channels of each representative in the single countries.

For the German market, the storyline about Karolins Moment was realised in cooperation with COVER Communications. The holistic marketing measurements aimed at motivating the followers to have fun in doing sports together with their friends and to transport the feeling of „together we can do anything“.

Count

Through the combination of Triumph`s produced material and Karolin`s individually created content, an unique digital campaign for the German speaking area was made. The campaign was also extended offline via a „Pop Up Road Show“ and thereby integrated within the marketing mix of the brand.

53.5 k
Follower Instagram

22
Instagram Features

34.116
Instagram
Likes + 1.462 Comments

1
YouTube Video

1
Blog Post

~ 10
Instagram Stories

Data for generated reach, impressions, story views and sales are exclusively provided for our customers.