RESERVED – 02/2018

Challenge

The campaign’s goal was to increase the awareness of RESERVED in Germany as well as pushing the online and offline sales. As a side effect, content for the RESERVED Instagram account should be created. In order to achieve all the set goals, we decided to use a versatile influencer set-up, consisting of a mix of content creators and best performers.

Campaign Idea

Selected influencers show their looks on Instagram and via Instagram Stories using the hashtag #reservedforme. The online boost in sales could be pushed with concrete call-to-action on the followers, which could be measured via the integration of tracking parameters in Instagram Stories. Simultaneously, a drive-to-store effect is reached via Instagram Stories through storytelling from various RESERVED Stores.

Another special feature in this campaign was the diversity of the intended target groups.

In order to meet the demands of the RESERVED bandwidth but also the different KPIs of the campaign, different types of influencers, such as Mummy and Male influencers are taken into account. Additional postings are generated by mirco-collaborations and seedings.

Count

The campaign was realised together with 24 influencers, which convinced through sales performance and high-quality content. As a result, a purposeful mix of streetstyle-looks, shopping hauls, store visits, OOTDs, detail shots and special challenges, was produced. This content-mix was extended through further integration of the key pieces from individual influencers. Thus, a sustainable effect could be achieved.

Timing
Februar – August 2018

24 Faces
> 5 Mio.
Followers on Instagram

82
Postings tagged
with @reserved

> 829k
Likes

Transparency in the evaluation of the campaign is our number one priority. An exclusive report with additional data is guaranteed for each client

RESERVED – 01/2018

Challenge

The objective of the campaign was to strengthen the awareness of RESERVED in Germany, as well as the push from online and offline sales. As a side effect, content should be generated for the RESERVED Instagram account. To achieve all goals, we have decided to use a versatile influencer set-up, consisting of a mix of content creators and best performers.

Campaign Idea

Under hashtag #reservedforme, every influencer has created his/her personal look by means of specially selected key pieces from RESERVED and interpreted them individually for him or herself. The looks were introduced via Instagram features, as well as Instagram story hauls. The performance of the influencers could be measured with a concrete call-to-action to the followers and integration of tracking parameters in the Instagram stories. Another special feature in the campaign set-up was the diversity of the intended target groups. In order to meet the demands of the RESERVED bandwidth, but also of the different KPIs of the campaign, fashionistas were integrated in addition to mummy blogs, millennials, as well as micro- and macro- influencers – which differ with regard to coverage, quality and type of content. With this broad mix, we were able to collect meaningful empirical values for the brand and a long-term set-up could be created in this way.

Count

The campaign was conducted with 14 influencers with a convincing sales performance and high-quality content. The result was a targeted mix of shopping hauls, store visits, OOTDs, detail shots and friendship challenges. This content mix was extended after the campaign by the natural integration of key pieces of individual influencers, which had a lasting effect.

Timing
October – December 2017

14 Faces
Approx. 3.5 Mio.
Followers on Instagram

50
Postings tagged
with @reserved

430k
Likes

Transparency in the evaluation of the campaign is our number one priority. An exclusive report with additional data is guaranteed for each client